Did you want people to click on a link? Check how many link clicks it got and then check page performance on Analytics. Check the numbers behind your posts and define success for each. Īnd remember, with a plethora of in-platform analytics and insights, you have every tool you need to understand how your content is working, or, not working.ĭon’t stick your head in the sand when it comes to insights. Smoothies – taste nice and don't require you to remove strangers from your property. Milkshakes – bring all the boys to the yard. Through their Instagram, Twitter and Facebook feeds, the company use quirky humour to interact with their audiences, which has led to the company gaining over 1million followers across the three platforms, raising brand awareness and boosting sales. One company which has mastered the use of social media to interact with customers is global smoothie brand, Innocent. Over 50% of customers have said they will unfollow accounts that post pushy or annoying adverts consistently on their social media channels, which suggests that engaging with customers through social channels is a better way to build an audience. Just look at the e-commerce channels being utilised on Facebook and Instagram.įor any company to succeed with social media, they need to see it as not just a way to advertise their products and/or services, but as a way to attract a wider audience through a more personal, interactive approach. #redbull #givesyouwings #balance #workout #fitnessĪ post shared by Red Bull on at 6:30am PSTĭon’t get us wrong, sales on social works. The best bit? Masses of user-generated content from their followers as they post their own stunts and tricks. These videos have proved popular on Instagram, garnering 12.8 million followers for the brand’s account. By turning their tagline “it gives you wings” into a hashtag, Red Bull went on to post videos of people excelling in different sports, with a focus on extreme sports such as snowboarding and BMX. To get cut-through against its competitors, the energy drink giant carries its brand, and personality, across its social channels. Ranked number 76 in Forbes ‘Most Powerful Brand List’ in 2015, Red Bull has competition from brands like Monster and Rockstar. One company known for using its social media as part of a wider strategy is Red Bull.
Social media is an incredibly important piece of marketing kit, however, if it doesn’t match your brand personality, it won’t work. We’ve rounded up the top five mistakes businesses are making when it comes to getting the most out this crucial marketing tool.Ī huge mistake companies make, particularly when starting out navigating social media, is to focus too heavily on social-only goals. However, 48% of brands are currently struggling to see a ROI on their social media marketing investments. With 3.04 billion active social media users globally, and 71% of consumers more likely to purchase based on social media referrals, it is no surprise that businesses are turning their hand to the likes of Facebook and Twitter to try and draw in new customers and boost sales. There is no getting around it, social media is here to stay.